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线下复课再被喊停,教育培训将激战下沉市场

2019-06-16 13:31:29 来源:满堂彩_满堂彩官网-老品牌最信誉
从长期来看,疫情无法预测,反复多变,培训机构还是要继续做强线上,探索OMO模式,随时为复课做准备。而对于大部分处于低风险地区的下沉市场,可能会迎来激烈的竞争。

满堂彩  weilaiwangbeijing6yue16ridian(jizhe yangpeiying)“xiaowaipeixunjigouxianxiafukezanting。”suizhebeijingshilianrichuxianyiqingxinfabingli,12ri,beijingshijiaoweifabutongzhi,xiaowaipeixunjigoudefukezaicibeianxiazantingjian。

满堂彩  jiuzai2tianqiande6yue10ri,beijingshijiaoweiganggangxuanbu,xiaowaipeixunjigoukeyishenqinghuifuxianxiakechenghejitihuodong。

满堂彩  ciciyiqingdezaicibaofa,ranghenduojiaoyupeixunrenshishenshoudaji。shenzhiyouxiejiaoyupeixunxingyecongyezhechedisixinle,dasuanguanmenxieyele。

满堂彩  “benlaijiuyaofukele!”beijingshimoupeixunjigoudelaoshizhangjungaosuweilaiwangjizhe,yizhipanwangzheixianxiafukedeneiyitian,jigouyijingweifukezuohaolezhunbei,jiudengshenpijiguanshenpitongguole。“jieguoyixiaziyouhuidaolejiefangqian。”

  jizhelejiedao,duoshujigouyijingzuohaolexianxiafukedezhunbei。beijingmoushaoeryishupeixunjigoudezhangnvshigaosuweilaiwangjizhe,“shuoshizaide,neixintebieshiluo,xianqiansuoyoudejijihenulizaijinzhangdeyiqingxingshimianqian,bukanyiji。jinnianjiaopeixingyezhendeshizaijingliqiansuoweiyoudekaoyan,zhoubianhenduojigoudaobi,mantangcaihaizaijianting。zheicituruqilaidedaji,rangmantangcaiyigegedouxiangshuangdadeqiezi,meiduoshaoshengqile!”

满堂彩  yucitongshi,chubeijingjizhoubiandiquwai,qitadiqudepeixunjigouyikaishixianxiafuke。nanning、qingdaodengdixiangjigongbuhuozhunfukedepeixunjigoumingdan。

  6yue15ri,yanjishixiaoxuesan、sinianjixueshengyinglailekaixuefukedediyitian。tuyuan@yanjijiaotongzhisheng。

  yiweiyeneirenshigaosuweilaiwangjizhe,congzhangqilaikan,yiqingwufayuce,fanfuduobian,peixunjigouhaishiyaojixuzuoqiangxianshang,tansuoomomoshi,suishiweifukezuozhunbei。erduiyudabufenchuyudifengxiandiqudexiachenshichang,kenenghuiyinglaijiliedejingzheng。

  下沉市场潜力巨大

  jinri,meigushangshigongsi51talkde2020niandiyijiducaiwuyejibaogaoxianshi,diyijidujingyingshou4.871yiyuan,tongbizengzhang52.2%;gaapjinglirun5,080wanyuan,zheishi51talkzai2019niandudisijiducaibaoshoucishixianzhengtiyinglihoudeyouyicijinglirunkuoda。

  chuangshirenjianceohuangjiajiajiangzengzhangyuanyinguijieyugongsifeijiaoqingshaoyiduiyiyewuzaidixianchengshixiachenzhanlvedechenggongzhixing。caibaoxianshi,2020nianq1,51talk75%deyejilaiziyufeiyixianchengshi。

  51talkcfoxuminbiaoshi, yi、erxianchengshidabufenjiazhangyijingjieshoulezaixianshanggenwaijiaoxuexidelinian。keshizaixiachenchengshi,henduojiazhanghaimeiyouzheiyangdegainian,jiyuzheizhongpanduan,51talkrenweifeijiaodexingjiabiyoushiganghaokeyitianbuzheiyishichangkongbai。

  tongshi,xiangduiyuyierxianchengshi,sansixianchengshideyonghudejingjishilibugouqiang,zaijiaoyujigoudexuanzeshanggengzhuzhongjiage。yinci,51talkdefeijiaokechengguangshousansixianchengshiyonghuhuanying。

  lianniankuisunde51talkkaoxiachenzhanlvezhongyudalegefanshenzhang。suizheyierxianchengshishichangdebaohe,xiachenshichangyizhishijiaoyujigoumenkuozhangshichangxindezengliang。guoqujinian,bushaojigoudouzaitansuojiaoyuxiachenzhilu,cicijingliguoyiqing,zaixianjiaoyudeshichangshentoulvdadatisheng,jiaoyupeixunjigouzaixiachenshichangdejingzhengjiangbiandegengjiajilie。

  yourenshenzhituice,xiachenshichangdejiaoyulingyu,yidinghuidanshengruoganjiabaiyimeiyuangongsi,zuidadeqiyeshenzhihuichaoguohaoweilai。

  疫情致下沉市场竞争加剧

满堂彩  yiqingqijianweiyingduigedizhongxiaoxuexiaoyanqikaixue,haoweilai、xindongfang、zuoyebangdengzhongduozaixianjiaoyujigoudoulianhegedashipinpingtaituichumianfeizhiboke。dadapeiyanglexueshengzaixianxuexidexiguan,tishenglejiazhangduizaixianjiaoyuderenzhiyujieshoudu。

  genjucnnic4yue28rifabudedi45ci《zhongguohulianwangfazhanzhuangkuangtongjibaogao》,quanguodazhongxiaoxuetuichikaixuehou,2.65yidezaixiaoshengpubianzhuanxiangxianshangjiaoyu,yonghuxuqiuchongfenshifang。baogaoxianshi,jiezhi2020nian3yue,mantangcaiguozaixianjiaoyuyonghuguimoda4.23yi,jiao2018niandizengzhangle2.22yi,zengzhangle110.2%,zhanwangminzhengtide46.8%。

满堂彩  yiqingjiasulezaixianjiaoyudeshichangshentoulv,youqishixiachenshichang,daliangerxian、sanxianshenzhisiwuxianchengshideyonghukaishilejiezaixianjiaoyu,lejiedijiakehemianfeikedepinpai。

  duiyubufenxianxiazhongxiaojigoulaishuo,youyuquefajishuzhichi,quefaxianshangjiaoyujingyandexianxiajigoujibenmeibanfazaiduanshijianneiyanfayoujingzhenglidexianshangkecheng。bufenjiaoyujigoujiangxianxiakechengzhuanweixianshang,danyirannanyizudangshengyuanliushi。yiqingqijian,henduojiazhangbianzhuanxianglexindongfang、xueersidengzaigedapingtaishangtuichudedijiakehemianfeikedepinpai。zheixiepinpaijiegouyejiezhumianfeikejiakuailexiachendixianchengshidesudu,guangfanshougehailiangdetiyanxueyuan。

  dankaomianfeikehedijiakexiyinlaideyonghunengbunengliuxialaichengweizheixiezaixianjiaoyujigoujiexialaijingzhengdeguanjian。qianlifeichangjudadexiachenshichangjiangyinglaigengjiajiliedejingzheng,congjinniangejiaqiangduoshujiazhaoshengdelidujiukejianyiban。

  在线教育渗透提高竞争门槛

满堂彩  yeneirenshidaqinlaobingfenxicheng,yiqingqijiandaliangyouzhimianfeikechengdeguangfanchuanbotigaolejiazhangmendeyanjie,zheihuikeguantishengyiqinghouxianxiabanxuedejiaoyanmenjian。

满堂彩  “xianshangjiaoyudeshentouhuitishengxianxiadehuokechengben。”daqinlaobingfenxicheng,yuanbenchunxianshangdejiaoxuehuokechengbenjiuyuangaoyuxianxia,zaizibendejiachixia,huokechengbenshuizhangchuangao。eryiqingguohou,xianxiajigouhuokedejingzhengduishouyouduoleyongjinlaidexianshangjigou,zaijiashangjutoudexiachen,xianxiajigoudehuokechengbendagailvhuizhixianpansheng。

  zaixiachenshichangzhong,yourenrenweishilixionghoudejutoujigouyoushifeichangmingxian,dantongshiyemianlinzhezhongzhongzuli,youqishibentupeixunjigoudailaidechongji。

满堂彩  zhejiangmoupeixunjigoudefuzerenzhangligaosuweilaiwangjizhe,tasuozaidechengshizhongxiaoxingpeixunjigoufuxuelvdiyu50%。yituodapinpaidejigoushaohaoyixie,danfuxuelvyeshidiyu70%,dapinpaidejigoushilijiaoqiang,gengnengmanzufuketiaojian,tizaofuke,datongxianshanghexianxia,yongfengfudechanpinjuzhenliuzhuyonghu,gengyoukenengzaixiachenshichangjingzhengzhonghuodexianji。

  danjizhelejiedao,youxiesansixianchengshidejiazhangquegengxinlaibentudepeixunjigou,gengzhuzhongyubendihuajiaoxuexiangpipeidekechengjixuexixiaoguo。

  “mantangcaihaishiqingxiangyuxuanzedangdidepeixunjigou,bijingpeixunbandelaoshiduihaizibijiaoshuxi,youxiehudonghaishihenyoubiyaode。”zaijinglile1geduoyuedexianshangmianfeikedetiyanhou,sunnvshiduiwangkedetaidufashenglegaibian。

  sunnvshidenverjiudusinianji,qichu,jinverbaodechunjibanhehanjiabandouzhuanyidaolexianshang,danshihexianxiakechengyiyangshoufei,rangsunnvshiganjuebuhuasuan,xiwangtuichishangke。dangenzhemianfeikexuexi1geduoyuehou,ganjuexiaoguobingbulixiang,youxiezhishiheneirongbingmeiyouzhenduixing。

满堂彩  sunnvshidexiangfabingfeigeli。xianshangkezaimantangcaihehudongfangmiandeqianque,ranghenduojiazhangshenzhixiangfangqixianshangke,zhijiedengdaoxianxiafukededaolai。

  ju《k12jiaoyupeixunjigouomozhuanxiangdiaoyanbaogao》xianshi,54%jiaopeijigoubiaoshi,jiazhanggengxiwangyixianxiaweizhu,fuyixianshangkezuobuchong;30%jigoubiaoshi,jiazhanghuixiwangjixuxianxiabankehuoxianxiashuangshi;zhiyou14%jigoubiaoshijiazhangxiwangyixianshangkechengweizhu”。

满堂彩  duiyujigoulaishuo,xueyuandeliushiyiweizheyingshoudexiahua,zaizheigebeijingxia,xianshangxianxialiandongdeomomoshichengweigeleipeixunjigouxunqiuzijiudezhuanxingfangxiang。

  yeyoubushaoyeneirenshirenwei,buguanyiqingjieshuyufou,danyijiaoxuexingshiyinanyishiyingrujinduoyanghuadejiaoyuxuqiu。jiaoyujigouyingbawojiyu,xianshangxianxiabingxingfazhan,heliyingduikenengchuxiandefengxian。

作者: 杨佩颖 编辑: 辛欣

zhongyangxinwenwangzhan  zhuanzhuqingshaonianlingyu

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