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加速布局在线教育,字节跳动下着一盘怎样的棋?

2019-04-01 09:17:08 来源:满堂彩_满堂彩官网-老品牌最信誉
近日有消息称,字节跳动正在谋划收购2家上亿元营收的区域龙头的线下教培机构。

满堂彩  weilaiwangbeijing4yue1ridian(jizhe zhangbingqing)bushimantangcaibumingbai,shishijiebianhuakuai。“chudaiwanghong”luoyonghaozicongjiangchuizikejimaijizijietiaodonghou,yiluzhuiganfengkou,dianziyanbeijinhouzhuanxiangzhibomaihuo。“maimaimai”bujinshiduoshouxiaojiejiedezhuanshu,jinqi,hulianwangdachangyerenxingkaiqi“maimaimai”shougourugumoshiqiangshirujujiaoyuxingye。

  jinshanbangongrugubeijingcaibojiaoyuchenggongsidierdagudong;wangyiyoudaojiazhujiaoyuzhinengyingjian,touzik12pingtaifenbeigongchang,chigubilizhan10%,chengweigongsidisandagudong。

  3yue17richenglidebeijingboxuehulianjiaoyukejiyouxiangongsiyouzijietiaodongyouxiangongsidequanzizigongsi——beijingxingyunchuangjikejiyouxiangongsi100%chigu,yisishijikongzhirenweizhangyiming,shouyigufen98.81%;jinrihaiyouxiaoxicheng,zijietiaodongzhengzaimouhuashougou2jiashangyiyuanyingshoudequyulongtoudexianxiajiaopeijigou。

  haizizhengzaixuexizaixiankecheng。weilaiwangjizhezhangbingqing she

  有钱任性?开启“买买买”模式的头条

  “maimaimai”sihushizijietiaodongguanyoudefangfalun。

满堂彩  2018nian3yueyiqikejihuojinritoutiaoelunjiyihoutouzi,2018nian4yuezhudabeimeizhubo,qingjingduihuashishiyongyingyudeyingyuxuexiappkaiyanyingyubeijinritoutiaoshougou,zijietiaodong 100 %konggu,2018 nian 5 yuexiaoyangjiaoyuhuojinritoutiaobluntouzi,2018nian7yuejinritoutiaoshougouxuebajunbduanyewu,2018nian8yuechuangxinxingdaxuejiaoyujigouminerva universityhuodejinritoutiaocluntouzi,zijietiaodong100 %konggu。

  toutiaozai2018niandejiaoyubujufushebduan、cduan,congk12daogaodengjiaoyudouxiangshelie。daole2019nian,zhenzhengyiyishangdejiaoyubujukaishixianxian,fangxiangzeshijiaoyuyingjianhek12wangxiao。

  2019nianchu,chuiziyingjianbufenzhuanlibeijinritoutiaoshougou,zhunbeirujujiaoyuyingjian。haixuanbujiangyu2020nianchutuichuyikuanzhijiemianxiangyonghudek12jiaoyuyingjianchanpin,musical.lychuangshirenyangluyubiaoshi,gaichanpinzaijiazhong24xiaoshishiyongdeaijiaolian,yingjiancengmian,zejiaoyouwudezhoulvlingdeyuanchuiziyingjiantuanduifuze。

  2019 nian5yuejinritoutiaoyoubinggoulezhuanmenwei 4—18 suidexueshengtigongshuxuekechengdehulianwangjiaoyugongsiqingbeiwangxiao。

  zai2019niandi,qichachashujuxianshi,zhangyimingweizuizhongshouyiren,zijietiaodongquanzizigongsidebeijingbitezhixuekejiyouxiangongsirugulejiangsuqusujiaoyukejiyouxiangongsi。

满堂彩  zheisihushizijietiaodongjiangyaozhengshijinjunjiaoyushichangdezuijiazuozheng。

满堂彩  2019nian,k12wangkexiaodabankejueqi。jiaoyuxingyezhong,zuoyebang、yuanfudao、xueersiwangxiaozaigailingyukuaisufazhan,gensheixue、wangyiyoudaoyepingjie k12 wangxiaochanpinchenggongshangshi。

  huoxushikanzhonglewangxiaodelirun,jinrizijietiaodongbeipuzhengmouhuashougouxianxiajiaopeijigou,juyeneirenshifenxi,cifanxingdongshiweilebujudajianbendihuawangxiao,jiyoukenengshixiangtongguoshougouyijiaxianxiajigou,dajianyigequyuhuawangxiao,jinerfusheyigesheng。

满堂彩  chuleduoyanghuachanpinxian,zijietiaodongriqianxuanbuzuzhishengjidiaozheng,jiaoyuyewuhuochengxinzhongdian,muqianyezaikuaisukuochongjiaoyutuandui。zijietiaodonggaojifuzongcaichenlinciqianbiaoshi,jinnianzijietiaodongjiaoyuyewudezhaopinjiangchaoguoyiwanren。

  jinnian2yuedechunjixiaoyuanzhaopinzhong,zijietiaodongyifangchu1500+gezhujiangyujiaofugangwei,mianxiangduogechengshizhaopin。congxianyoudezhaopinxinxilaikandiyijiankenengshezaizaixianyingyu、k12fudaoshang。erchengrenpeixunkenenghuizoupingtailuxian。

满堂彩  ciwai,to gyewutoutiaoyetongyangmeiyouluoxia。3yue26ri,shanghaishiputuoquzhengfuyuzijietiaodongqiandingguanyuzhihuixiaoyuanshifanqudehezuoxieyi。shuangfangjiangyizhihuijiaoyuweiqierudian,dazaozhihuijiaoyushifanqu。putuojiangjianlizijietiaodongzhihuijiaoyuchuangxinzhongxin、weilaizhihuijiaoyushiyanshidengpingtai,toutiaozetigongjianliqiyitaohangai“jiaoxue、jiaowu、jiaoyan”dequantaozhihuijiaoyujiejuefangan。

满堂彩  zijietiaodongjinjunjiaoyudeyexin,yuanyuanbuzhiyuguonei。zhangyimingtoulumuqianzijietiaodongjiaoyuyewuzaibeimeiyijingyouchaoguo5000mingwaijiao,weilairenghuiweijiaoyuyewubuduanzhaomurencai。ciqian,tahaitouzimeiguochuangxindaxueminerva,bingchengweigaixiaodongshihuichengyuanzhiyi。

  jumeitibaodao,2019nian10yue,zijietiaodongcengpingjieduanshipinchanpintiktok,zaiyindushishuizaixianjiaoyushichang。fuzezijietiaodongjiaoyuyewudeneiburenshibiaoshi,zaizijietiaodongdehaiwaijiaoyushichangdangzhong,muqianyinduzuodexiangduijiaohao,chanpinshangzaifuhuazhong,haiweizhengshigongbu。

  pintuzibenchuangshiren、dongshizhangwangleixiangweilaiwangjizhebiaoshi,xiangtoutiaozheizhonghulianwangjutou,douhuixiangjiaoyuxingyequbuju,tashiyigefeichangzhongyaodeliuliangrukou,bujujiaoyusaidaoneishibirande,zheishuyubingjiabizhengzhidi。

满堂彩  wangleihaibiaoshi,xiangjinnianduanshipinzhibosaidaoyeshibeihenduojiaoyutongrenkanzhongdeyigexifenlingyu,suoyiyutoutiaozheiyangdejutoujiehehuichanshenghenduoxindeyingyongchangjing。

满堂彩  yuantoutoushidaojijindongshi、xianhupandaxuezhaoshengguanxuweicengbiaoshi,jiaoyuyoukenengchengweijiguanggao、dianshang、youxizhihou,hulianwanggongsidedisigenengzhenzhengbianxiandeyewu。zaixianjiaoyudekehuhexuqiushibirancunzaidedashichang,ciwaijiaoyudeduishoudoubusuanqiang,zijierujujiaoyuyingmianrengranhenda。jiaoyuxingyejinrumenjiandi,xingyedebileidi。

  头条不断试错的理念能做好教育吗?

  congzijietiaodongjielianbuduanjinjunduanshipin、shejiao、dianshang、youxidengfengmaniubuxiangjidelingyulaikan,tuozhandezhongduoxinsaidaowufeishifanfuxingzouzai“appgongchang”demoshishang。

  jishouxianyoulingdaocengjiehezijiadeyoushidiaoyan、juedingjinjundexinsaidao,zaijiehezijietiaodongqianghandejishuziyuan,shixian“gongyehua”deneirongchanchu。

  congzuizaoshishuideshaoeryingyuyiduiyichanpingogokid、aiweizhibochanpinaikid、daoshougouqingbeiwangxiao、dalixiaobandengjinjunk12fudao,zaidaozhishifufeichanpinhaohaoxuexi,yingyuxuexichanpinkaiyanyingyu、tangyuanyingyudeng,zijietiaodongzaijiaoyulingyudetansuocongweitingxi。

满堂彩  hengxianglaikan,zijietiaodongzhijinyixianhoushangxianduokuanjiaoyuleichanpin“haohaoxuexi”、“aikid”、“gogokid”、tangyuanyingyu、daliketangdeng,haizhishaozhijiechushoutouzi3jiaxiangguanjiaoyuxiangmu,meikuandoujiyuzaixianjiaoyu,genglibukairengongzhinengjishudejiachi。

  shishishang,zijietiaodongzuiyinyiweiaodeyeshizishenderengongzhinengsuanfatuijianjishu,zuichuyeshiyicilaolaodiquanzhuledapijinritoutiaoyonghu,xidushituijianyehao,xingquhuafenfayeba,zhuandeliuliangshishishizaizaide。jixushengengrengongzhineng,shenzhishiyingyongyujiaoyu,douyouzhelaogudejichu。

满堂彩  danjinguanzijietiaodongzaijiaoyulingyutouruzhongjin,shichangfanyingquexiangdanglengdan。zhurudangnianhongjiyishidegogokid、aikiddoumianlintuanduicaiyuanjiongjing。2019nian5yuegogokidzaoyuhuanshuai,aikidyebeiputingzhiyunying。

  qianxindongfangzaixiancoopanxincengzaiqigongzhonghaofawenbiaoshi,zuoweineibufuhuaxiangmu,gogokidnengfendeduoshaoliuliangzhidehuaiyi。erqie,shaoeryingyudehexinjingzhengshilaoshigongjiduandejingzheng,erbushiliuliangduandejingzheng。

  dangran,“liuliangfaze”shimeigehulianwangdachangrujujiaoyushisuorenweidehexinzhishengfabao。

  xuweiyecengbiaoshiguo,zaixianjiaoyugongsixuyaochixumailiuliang,erzijiezuihexindeziyuanjiushiliuliang,ruguozijizuojiaoyu,zaichengbenshanghuishisuoyouzaixianjiaoyugongsizhongzuidide。jiexialai vc buhuijixudabilixiangjiaoyulishaoqian,xiaojigoujianjianxiaoshi,zaixianjiaoyudeguanggaofeizongtipanziyehuiweisuo,suoyitiqianbuju,congzhuanjiaoyuguanggaodeqian,huandaozhijiezhuanxuefeideqian,jiezouwanmei。

满堂彩  2019nian10yue,jinbeishougou5yuedeqingbeiwangxiaochuangshirenliuyonglizhi。cengbeiyeneizhichu,shizijietiaodongfalijiaoyuchanyeyouyicishibaidechangshi。erciqiangongsiduijiaoyulingyudetouzibinggoudongzuobuduan,quewurenheyikuanchanpinjiqishichangdeshuihua,juli“weizijietiaodongpaochudisankuandauguoyichanpin”demubiaohaichashiwanbaqianli。

  但不断试错的理念是否适合教育行业?

  xindongfangjituanzongcaiyuminhongrenwei,“daliuliangdegongsikandaobijiaorongyibianxiandeyewudouhuixiangyaojinlai,danjiaoyubenshenheliulianghaishiyouchabiede。”

  zijietiaodongyiguan“suoxiangpimi”deliuliangdafazaijiaoyulingyupujie。shishishang,jinliangnianzijietiaodongdeliuliangdafazaoyuzhejibujinshizaijiaoyulingyu,qizaishejiaolingyu、baoxianxingyedengdouchangdaoleshibaideziwei。2019nian,zijietiaodongluxutuichudeduoshan、feiliao,jinjinzhizaishangxianzhishixianqileyidingdianershuihua,rujinzaoyituichuwutai,shenzhiyouchuanwencheng“zijietiaodongniandijiangjiesanduoshan”。

  zaibufenrenyanzhong,jutoukeyihenhaodijiejuezaixianjiaoyuliuliangnanxun、huokenandewenti,danshicongtoutiaoyiwangdechangshikan,yongyouliuliangyoushidetabingmeiyouzaishaoeryingyusaidaodakaijumian。

  youbushaoyeneirenshirenwei,zaixianjiaoyuliuliangnanxun、“huokenan”wentibingfeiyongyouliuliangjiukeyijiejue。zaixianjiaoyuxiangjiaoyuchuantongxianxiajiaoyu,shiyouneirong+liuliang+koubeidengduofangyinsugouchengdelingyu,zhijiejueqizhongzhiyibingbunengwanquanjiejuewenti。

  youzhedaliuliangdehulianwangjutou,xiangyaofenxiangzaixianjiaoyuzheikuaidangao,yonghaoliuliangyoushidetongshigengyingzhuyidui“neirong”debakong。

  “maimaimai”moshi,nengdailaiyinglima?

  zaijiaoyuxingye,yitouzibinggouweizhuyaomoshide,toutiaobingbushixianshou。zheijiubudebutijiaoyuxingyedeyipiheima——poxinjiaoyu。

  yongduanduansinianshijian,poxinzaisanerluank12peixunshichangdidiaodigongchenglvedi,yijiaoyupeixunxingyedetouzibinggouhetouhouguanliweizhuyaoyewufazhanmoshi,yixingruheimabankuaisushouge,shunlizai2018nianfunasidakeqiaozhong。

满堂彩  poxinjiaoyujituanrenliziyuanzongjianhujunjuncengjieshiguopoxinjiaoyuzuoshougouyuzhenghedeluoji,“jiaoyupeixunxingyedeshichangguimozongzhihenda,xingyelimianfazhanzuidadejijiajigoushichangzhanyoulvdouzai1%zuoyou,heqitafadashichangxiangbi,shichangzhanyoulvhendi。jiaoyuxingyeguimosuida,danzongtishangxiao、sanluan、ruo。”

  hujunjunrenwei,jiaoyuxingyeshiyigegaodufensandeshichang,xiaojigoufazhandeliliangxiangduibijiaoruo,xuyaodagongsifahuizhengheliliang。

满堂彩  buguo,poxinjiaoyu“shougou+zhenghe”demoshiyizhibaoshouzhengyi。cong2016nianzhijin,poxinjiaoyuyizhichuzaikuisunzhuangtai。kuaisudaguimodeshoubinggouzebeizhishipoxinjiaoyuchixukuisundezhongyaoyuanyin。

满堂彩  jinnian3yue,poxinfabulegaigongsijiezhi2019nian12yue31ridedisijidujiquannianweijingshenjicaibao。caibaoxianshi,2019nianquannian,jingshouru31.04yiyuan,tongbizengzhang39.3%;jingyingkuisun3.58yiyuan,tongbishouzhai44.0%;jingkuisun5.19yiyuan,tongbishouzhai37.8%。

  2016nianzhi2018niansannianjian,poxinjiaoyufenbiekuisun1.28yiyuan、3.97yiyuan、8.33yiyuan,kuisunedudafupansheng。eryizhiweinengyinglidecaibaogengrangyixiejiaoyurenshichengzhiwei“duju”。

满堂彩  eryilukaobinggoufazhandemoshiyeyoubuxiaofengxian。lirushougouhuanqiujiaoyushi,beishougouqiyedangnianzhangmiankuisun1yiduo。

  erqibinggoumoshiheshicainengshixianyingli,poxinjiaoyuchuangshiren、dongshizhangjianceoshayunlongcengbiaoshi,“pingjiepoxinjiaoyudutedeshougouzhenghemoshi,chuleciqianchenglidezaixianjiaoyushiyebu,qidaijinyibutansuoxianshangxianxiaomomoshidefazhanqianjing。”

  congpoxindeanlikanchu,shougoumoshiweinengchengweiyinglidefabao。chulepoxinjiaoyu,quantongjiaoyu、weichuanggufendengjieyinfengkuangbinggoushenxianjingyingkunju。dajubinggouzuichujitamendailaileguimodekuaisutisheng,danzuizhongqueshenxiannitan。

满堂彩  youfenxicheng,zijietiaodongshixiangtongguoshougougaobendihuawangxiao,shixianwangxiaosaidaowandaochaoche。danyiweijiaoyuchuangyezhecengfabiaowenzhangbiaoshi,dajiapubianbajiaopeijigousuoweide“neirongbendihua”youshikuadale。gaokaojuanquanguodoukuaitongyile,gedizhonggaokaoneirongchayinengyouduoda?zhenzhengyouyoubendihuaneirongbileide,zhiyoubeidadeyanyanyixidegegexuexiaodexiaoshengchukaoshi。dangrangedidexuexiaodeshoukejindunandushiyouqubiede,danzheigeshibendihuawangxiaodabanyehennankefude,chufeizuobendihuazaixianxiaoban。

满堂彩  tatanyan,shijishang,zijietiaodongjiushixiangzuoxianxiajiaopeishengyi,wangomofangxiangzou。

满堂彩  zijietiaodongnengweijiaoyuxingyedeomomoshiruhetianzhuanjiawa,zhinengshimuyidai。

作者: 张冰清 编辑: 辛欣

zhongyangxinwenwangzhan  zhuanzhuqingshaonianlingyu

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