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投两亿做营销,付费用户却减三成,流利说“刹不住”亏损势头

2019-03-14 09:59:00 来源:满堂彩_满堂彩官网-老品牌最信誉
近日,流利说公布了2019年第四季度及全年财务报告,亏损继续扩大,营收增速大幅下降,全年付费用户增长乏力。

满堂彩  weilaiwangbeijing3yue14ridian(jizhe yangpeiying)yibianshiyingshouzengsudafuxiahua,yibianshijingkuisunchixukuoda,meiguzaixianjiaoyuqiyeliulishuoyiranmianlinzheyinglinanti。

  jinri,liulishuogongbule2019niandisijidujiquanniancaiwubaogao,kuisunjixukuoda,yingshouzengsudafuxiajiang,quannianfufeiyonghuzengzhangfali。

  caibaoxianshi,2019nianquannianjingkuisun5.748yiyuanrenminbi(8260wanmeiyuan),er2018nianquannianjingkuisun4.881yiyuanrenminbi,2017nianquannianjingkuisunwei2.428yirenminbi。

满堂彩  xiangjiao2018nian,2019nianliulishuodejingkuisunchixukuoda,kuodaleyue17.8%,er2019niandisijidudedanjidukuisunkuodafudugengda。

满堂彩  jiezhi2019nian12yue31ridisijiducaibaoshujuxianshi。gongsisijidujingkuisun2.056yiyuan,xiangbishangniantongqide1.57yiyuanyousuokuoda,jingkuisunkuodaleyue31%。

  增速断崖式下滑 付费用户单季下滑三成

满堂彩  liulishuodisijiducaibaoshujuxianshi,gongsisijiduyingshouwei2.314yiyuan,xiangbishangniantongqizengzhang3.1%。erquniantongqizengsuzeshi195%,liulishuo2019niandisanjiduyingshoutongbizengfuwei45.2%,cong195%xiajiangdao45.2%zaixiajiangdaorujinde3.1%,liulishuosihugaobielegaosuzengzhangqi。

满堂彩  liulishuoyingshouzengsudexiahuayuqifufeiyonghushuliangxiajiangyouguan。

  2019niandisijiduyueyou70wanfufeiyonghugoumaigongsikechenghemantangcai,xiangbishangniantongqide100wanfufeiyonghujianshao30wan,xiajiangle30%。

  liulishuo2019niansanjiducaibaozhong,liulishuofufeiyonghuyue90wan,shouciyuquniantongqichiping,jiaoyijidudeyonghushuliangxiajiang18%,jianshaojin20wanren。

  congjinlianggejidushujulaikan,liulishuodefufeiyonghushulianglianxuxiajiang,xiajiangfuduzengda。suiran2019nianquannianliulishuodefufeiyonghushuliangwei300wan,xiangjiao2018niande250wanrenzengjiale20%,dan2018nian,fufeiyonghudezengsuzechaoguo200%。2019nianfufeiyonghuzengsusuoxiaole10bei。

  一年营销近10亿 接近全年净营收

满堂彩  zaiyunyingzhichufangmian,2019niandisijidu,liulishuodezhengtiyunyingzhichuda3.677yiyuan,tongbizengzhang17.6%,shangniantongqiwei3.125yiyuan。

  2019nianquannian,liulishuodezhengtiyunyingzhichuda13.368yiyuan,yu2018nianderenminbi9.260yiyuanxiangbizengzhang44.4%。liulishuozaicaibaozhongbiaoshi,yunyingzhichuzengjiazhuyaoshiyouyuyewuzengzhang,kaifaheyinjinxinchanpin,yijikuodagongsiyonghuqunxiangguandechengben。

  zailiulishuodeyunyingzhichuzhong,xiaoshouheyingxiaozhichu,yijiyanfazhichuzhanjudatou。2019niandisijidu,qixiaoshouheyingxiaozhichuwei2.669yiyuan,chaoguodisijidudezhengtiyingshou,xiangbi2018de2.417yiyuantongbizengzhang10.4%。

  fangyan2019quannian,liulishuodexiaoshoujiyingxiaozhichuweirenminbi9.694yiyuan(yuehe1.392yimeiyuan),jiejin2019nianquanniandejingyingshou。yu2018niandexiaoshouyuyingxiaozhichu7.054yiyuanrenminbixiangbizengzhang37.4%,liulishuobiaoshi,zheizhongzengzhangzhuyaoshiyouyu: (1)pinpaiheyingxiaofeiyongdezengjia;(2)xiaoshouheyingxiaorenyuandegongzihefuli,baokuogongsidezaixianxuexiguwen。

满堂彩  tongdaduoshuzaixianjiaoyugongsileisi,xiaoshoujiyingxiaokaizhizhanjuliulishuodezhuyaozhichuchengben,qieyouzhubukuodadequshi,yeshidangqiandaozhiliulishuokuisundezhuyaoyinsu。

  销售及营销支出与研发费用比例明显失衡

  caibaoxianshi,liulishuodedisijiduyanfazhichuweirenminbi5320wanyuan(yuehe760wanmeiyuan),yushangniantongqiderenminbi5370wanyuanxiangbixiajiang1.0%。

满堂彩  2019quannianyanfazhichuweirenminbi2.139yiyuan(yuehe3070wanmeiyuan),yu2018nianderenminbi1.552yiyuanxiangbizengzhang37.8%,zhuyaoshiyouyuyanfarenyuandexinzifulizengzhang。danshiyanfazhichuzhanjingyingshoudebiliyousuoxiajiang,2019nianyanfazhichuzaijingyingshouzhongsuozhanbiliwei20.9%,xiangbizhixia2018nianqizhanbiwei24.3%。

满堂彩  yidonghulianwangjiaoyuchanyejijinchuangshihehuorenweichidaokuncenggaosuweilaiwangjizhe,hulianwangjiaoyuqiyezhong,yingxiao、yanfaheguanlisanxiangfeiyongzaiyingshouzhongbijiaohelidezhanbifenbieyuewei20%、10%、30%。xiaoshoufeiyongyuyanfafeiyongbiyuewei2:1。

  congliulishuozuixindecaibaoshujulaikan,liulishuo2019niandisijiduxiaoshouheyingxiaozhichuyueshiyanfazhichude5beiduo。2019nianquannianxiaoshouheyingxiaozhichuyueshiyanfazhichude4.5beiduo。xiaoshouyuyanfadefeiyongbilimingxianshiheng。

  赴美上市前接受行政处罚

满堂彩  beifu“aijiaoyudiyigu”deliulishuoyu2018nian9yue27ridenglumeigu,shangshiqian,liulishuocenghuodeidg、zhixinziben、ggv、huarenwenhuachanyetouzijijin (cmc)、xinyuanziben、shuanghuziben、hesitezibendengzhimingvcdeduoluntouzi。

满堂彩  jizhezhuyidao,zailiulishuofumeishangshiqian,2018nian6yue,yingyuliulishuoshoudaoleyifenshanghaishiyangpuqushichangjianduguanlijudexingzhengchufajuedingshu。gaichufajuedingshuzhichu,yingyuliulishuoyinshexianweifanle《zhonghuarenmingongheguoguanggaofa》dijiutiaodiyikuandisanxiangdeguiding,fabuleweifaguanggao,gouchengxujiaguanggaodexingwei,beifakuan10wanyuan。

满堂彩  2019nian5yue,liulishuobeiduojiameitipuchu,qixia“liuliyuedu”gongzhonghaoliyoufenxiangpengyouquandakaxingweiweigui,weifanle《weixinwaibulianjieneirongguanliguifan》dengguize。suihouyingyuliulishuohuiyingcheng,yijingkaishineibudiaozheng,bingfouren“youdaofenxiang”xingwei,cheng“liuliyuedu”congweiyirenhexingshiyaoqiuyonghutongguopengyouquanhuoke,“daka”bingfei“liyou”,xiwangyonghuzaidajiajianduxiayangchengxuexixiguan。

  shouweixinpengyouquanfenxiangguanzhideyingxiang,liulishuoyiwangtongguopengyouquandakayingxiaodecelvenanyijixu,zhaoshengchengbenxianzhushangzhang。

满堂彩  2019nianquannianliulishuodexiaoshoujiyingxiaozhichujiejin10yi,raner,fufeiyonghuquejinzengjiale50wan。2019niandisijidu,qixiaoshouheyingxiaozhichuwei2.669yiyuan,fufeiyonghuquejinwei70wan。

  现金储备大幅减少 称疫情影响有限

满堂彩  dangqian,shouyiqingdeyingxiang,liulishuoyuji,2020niandiyijidujingyingshoujiangdadao1.9yiyuanzhi2.1yiyuan,yushangniantongqide2.533yiyuanxiangbixiajiangyue17.1%dao25.0%。

  liulishuoceowangyibiaoshi,“youyumantangcaidezaixianshangyemoshi,yiqingduigongsideyunyinghecaiwuyejideyingxiangjiangfeichangyouxian。2019niandisijidudejingshouruwei2.314yiyuan,dadaoleyiqiandezhidaofanwei。”

  yiqingqijian,wendingdexianjinliuchengweiguanhujiaoyuqiyeshengcunde“shengsixian”。danshiliulishuodecaibaoxianshi,liulishuoxianjinchuxiandafujianshao。jiezhi2019nian12yue31ri,gaigongsidexianjin、xianjindengjiawu、xianzhixingxianjinheduanqitouzizongji5.526yiyuanrenminbi,er2018nian12yue31riwei7.478yiyuanrenminbi。

满堂彩  yingyuliulishuomuqianyoubaokuoliulishuoyingyu、liulishuoyuedu、liulishuoyasi、liulishuodongniyingyudengxuexichanpin。

  zaijieliankuisundeqingkuangxia,liulishuobiaoshijiangyaodiaozhengyewuzhongxin,gengjiaguanzhushaoeryingyushichang。wangyirenwei,“2020niank-12shichangduiliulishuolaishuoshiyigezhongyaozengzhangdongli。”

  ciqian,liulishuoduiwaixuanbujihua2020nianzhongbangshangxianduibiao“dongniyingyu”chanpindequannenglifugaideshaoerchanpin,zhengshifalishaoersaidao。wangyibiaoshi,“tongguobujushaoershichang,weiqiyezhangxufazhantigongxindezengzhangqudongli。”

  

  

  

  

  

作者: 杨佩颖 编辑: 未来网新闻安鑫

满堂彩zhongyangxinwenwangzhan  zhuanzhuqingshaonianlingyu

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