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开局即“变局”: 疫情之下教育机构陷入“突然混战”

2019-02-13 09:42:21 来源:满堂彩_满堂彩官网-老品牌最信誉
在线教育机构一直在用互联网打法,企图烧钱跑到头部序列;疫情之下学生不得不尝试在线教育产品,在线教育都看到了新机会。

  weilaiwangbeijing2yue13ridian(jizhe chengting)zhan“yi”deteshushiqi,daliangjiaoyujigoujiangxianxiapeixunzhuanyizhixianshang,erjigouluxukaishixiangyiqingyanzhongdiqujuanzengzaixiankecheng。dan“juanke”chaotuiquhou,jigouyunyingheguanlinengligenbushangdewentikaishixianxian。

满堂彩  chulebufenjigoudezhibopingtaichuxianzhuangkuangwai,haiyoudaliangjigoujinjikaishilexiaochugaogekejiaoshi、fudaolaoshidezhaopingongzuo,xinyilunjingzhengcaiganggangkaishi。

  “yinweiyourendaitou‘quandi’,daozhiquanxingyegenjin。”qinxuejiaoyushouxizhanlveguanzhangxiaoleirenwei,henduojigoujuankeqishishishenbuyouji。dajigouchubeidexianjinliubijiaochongyu,yincifengxianxiao;zhongxiaojigou、youqishizhuanhualvbijiaodide,beidonggenfenghuifeichangnanshou。zaitakanlai,congmianfeidaofufeidezhuanhua,shiguanjiandian。

  weilaiwangjizhezhuyidao,xiangbipingchangzhaopin,tuichumianfeizaixiankedejiaoyujigouzaizhaopinlaoshigangweiyaoqiuzhongtidaoyao“genxueyuanzengjiazhanxing”“yindaoxueyuanxufei”dengneirong,“juankechao”debeihou,jigouliucun、zhuanhuayalizhidakejianyiban。

满堂彩  mouzhaopinpingtaixueersi、yiqikeji、zuoyebang、gensheixuedezhaopinyaoqiujietu。

  jiuci,yeneirenshitixing,zaixianjiaoyujigoupubiancunzaideyinglinanwentibuhuiyinweiyiqingyousuogaibian。xiangfan,“zengkechao”dechuxianduimouxiejigoulaishuokenengshi“xueshangjiashuang”shidecankushangzhan。

满堂彩  buguo,zhangxiaoleirenwei,zheiyeshishichangzuochushaixuan、youshenglietaideyigeguocheng,congzhangyuankanduizhenggejiaoyuxingyedejinbuhuiyoutuidongzuoyong。

  行业新问题: 师资和运营、管理人员需求激增

  xindongfangyunyinggaojizhuanjiazhuzhaoweizuodeyigediaochajieguoxianshi,weileyingduitingkeweiji,duoshujigouhuizuoyibufenxianshangzhuanxing。50%dejigouzuoxianshangkedemude,zhuyaoshiweileliuzhuxianyoudeshengyuan,zuozhanxing;30%dejigouzuoxianshangkecheng,zhijieyonglaizuoshoufei(kexiao)dejigou。haiyoujigoudiaochaxianshi,yiqingqijian,50%dejiazhangyuanyichangshixianshang,buyuanyihaizidanwuxuexi;40%dejiazhangchiguanwangtaidu。

  cijian,duomingyeneirenshitidao,xianxiayewujizhuanxianshangyiji“zengkejingsai”zhixia,gejiaoyujigoudezaixianchannenghuichengwenti,yunyingheguanlinenglimianlinhendatiaozhan。

  suizhe2yue1rixueersiwangxiaokaishimianfeizhibokedequantianshiyunxingshouke,yiji2yue3riyuanfudaodengzhengshikaike,yeneirenshidanxindewentizhujianbeiyanzheng。

  2yue3ri,zhichangshejiaopingtaimaimaishangjiuyourenwen“zaixianzhibodejigouhepingtaimenjintianmantangcaiqibengpanleme,jiaoyuxianzaizhennanzuo”,bingdianmingwendaoxueersi、xindongfang、yuanfudao、classindengjigouqingkuang。

满堂彩  duomingrenzhengweiyuanfudaoyuangongdewangyouhuiyingcheng“bengle”“guale”,lingyourenzhengwei“xueersiwangxiaoyuangong”dewangyoucheng,kadejiazhangdouzhale。

  duici,dangrixiawuyuanfudaoweibohuiying,“yinzaixianyonghuliangjuda,daozhidajiashangkeshoudaoyingxiang。”

  zhuzhaoweiriqianyetidao,“zaizheiyizhoudeshijianzhong,youyuduoshuyoushilidexianxiajiaopeijigoudouzaiyongxiaobanqianghudongxitong,rentaiduole,yalidouzeng,suoyi,henduoxiaobanzhiboxitongchulehenduowenti,xueshengdenglubushang。jushuo,youyixiejigouyinciyijingchuxianlejiazhangtuifeiqingkuang。”

  tengxundeyimingyuangonggaosuweilaiwangjizhe,qijinqilinshijiedaotengxunketangmoumianfeizaixiankechengdejiaowugongzuo,“9rizhiboguochengzhongyechuxianlekadun。”

满堂彩  maimaiyu“xueersiwangxiao”shangguanyujiaoyuzhibopingtaichuzhuangkuangwentidetaolun。

  ciwai,shizi、yanfa、xiaoshoudengyekenengchengweijiaoyujigouyaojiejuedeyigezhongyaowenti。

  conggedawangshangqiuzhizhaopinpingtailaikan,dangqianhaoweilai、xindongfang、gensheixue、yuanfudao、zuoyebang、zhangmen1dui1、jingruijiaoyudengdapijigouzhengzaijizhaoxiaochugaogekelaoshizaixianjiangshi、fudaolaoshiyijijiaoyanlaoshideng,qiejuedaduoshujigoudezhaopinfuzerendezhuangtaidoushi“gangganghuoyue”。conggangweizhize、yaoqiulaikan,haoweilai、zuoyebang、yiqixue、gensheixuedengdoutebietidaoyao“cujinkechengxubao”“duigongkaikezhuanhualvhezhengjiakexubanlvfuze”deng。

满堂彩  youyeneirenshirenwei,kenengshidaliangmianfeizengkehejizhuanxianshang,jijigoudailaileshizi、yunying、guanlirenyuanxuqiujizeng。erzhengduoyonghudetongshi,yichangshizizhengduosaiyezaitongbuzhankai。zhongjijingzhengshisheinenggengduodijiangmianfeikeyonghuzhuanhuaweizhengjiakexueyuan。

满堂彩  zhuzhaoweitixingxianxiajigoubuyaobasuoyouhuanjiedouqianyidaoxianshang。“yijiaxianxiajiaopeijigou,bukenengzaiduanshijianneichengweiyijiazaixianjiaoyugongsi。jishinigugeqingqi,nenglichaoqiang,chengweileyijiazaixianjiaoyugongsi,niyidingyaojide,duoshudezaixianjiaoyugongsibuzhuanqian。”

  难扭转的盈利难现状

  chulexinwenti,zaixianjiaoyujigouhaixuzhimian“buzhuanqian”zheiyilaowenti。

  yiqingchuxianzhiqian,“xianshangquandizhan”jiuyijinglakailexumu。

满堂彩  guangzhenghengshengdeyanjiubaogaorenwei,2018nian-2020nianshizaixianjiaoyudeyigeshangyemoshiyiyanzheng、shentoulvtishengdejiasuqi。shentoulvjiasutishengdebeihou,shiyeneijingzhengbuduanjiaju,zaixianjigoukuisunchixukuoda。

满堂彩  2019nian,conggeleizongyijiemuzanzhushang,daogongjiao、ditie、diantiguanggaoweishang,douyouzaixianjiaoyujigoushenying。zheixiegaopin“liangxiang”fanyingdaogejiajigoudecaiwubaobiaoshang,jiubianchenglegaoqideyingxiaozhichu。

  riqianhaoweilaigongbule2020niandisanjiduweijingshenjicaiwubaogao。zhideyitideshi,2020cainianqiansanjidugongsijinglirun647wanmeiyuan,shangyicainiantongqiwei2.68yimeiyuan,tongbixiahua97.6%;xiaoshouheyingxiaofeiyong6.096yimeiyuan,tongbizengzhang75.3%;guanlifeiyong5.75yimeiyuan,tongbizengzhang40.2%。erzai2020cainianshangbannian,haoweilailirunbiaoshangshoucichuxianfushu,disanjidulirungengshidafuxiahua。

满堂彩  xindongfangzaixianfabudejiezhi2019nian11yue30rizhiliugeyuedezhongqiyejibaogaoxianshi,gongsijingkuisunyoushangniantongqide3618.5wanyuankuodawei8751.6wanyuan。zaozaibaogaofabuqian,xindongfangzaixianjiufayujingcheng,gaibaogaoqihuichuxiandafukuisun,zhuyaoyouyuxingzhengkaizhi、yanfakaizhijixiaoshoujiyingxiaokaizhitongbizengjia。

  wangyiyoudaodecaibaozexianshi,2019nian1-9yuejingkuisun3.99yiyuan,tongbikuoda1beiduo;qizhongdisanjidudeyingxiaofeiyongzengsuda255%,yingxiaofeiyongzhanlejingshourude66.8%。

满堂彩  raner,yichangyiqingzhixia,hanjiayingxiaotourushangweishouhui,zaixianjiaoyujigouyouzai“juankechao”zhongxianruxinyilunyingxiaodasai。

  yimingjiaoyutouzirenfenxi,zaixianjiaoyujigouyizhizaiyonghulianwangdafa,qitushaoqianpaodaotoubuxulie;yiqingzhixiaxueshengbudebuchangshizaixianjiaoyuchanpin,zaixianjiaoyudoukandaolexinjihui。

满堂彩  danzhangxiaoleirenwei,youxiejigoudaliangzhaoshoumianfeixuesheng,zuihounengliucunduoshaocunyi。“yinweiyifangmianjigoudechannengbuzu,jiaoxuehemantangcaidezhiliangzaiteshushiqiyeyaodazhekou,lingwaizheibufenxueshengkenengzaiyiqingjieshuhourengrangengqingxiangyuxianxiaxuexi。”

满堂彩  pintuzibenchuangshihehuorenwangleiyetidao,zaixianjiaoyuhuokechengbenxiangduijiaogao、jiaoxuexiaoguobulixiangdengwentibingbuhuiyinweishichanghuanjingdegaibianerfashenggenbenxingdegaibian,haidouxuyaobuduandiqugaijinyouhua。

  在线教育的未来在哪?

满堂彩  tuidongzaixianjiaoyujigoufengkuang“xianshangquandi”de,haiyouzibende“cuicu”yujigouzishendeweijigan。

满堂彩  gongkaishujuxianshi,duojiajigouyijingjinruelunjiyihourongzi,qizhongdeyuanfudaozongrongzijinejin8yimeiyuan;zuoyebangzongrongzijinejin10yimeiyuan;zhangmen1dui1meiyuanrongzijine4.7yimeiyuan,lingyouguoyiyuanrenminbirongzi;yiqikejizongrongzichao3.8yimeiyuan。

  daliangzibendejinrujijigoufazhantigonglezijinzhichi,yedailaijudayali。

  yulewanceoliubinlicengzaijieshouweilaiwangjizhecaifangshitandao,duiyujiaoyujigoulaishuo,to cdemoshihuiyudaoyigewenti: xianjinliuhao,xianshoufeihouxiaofei,danlirunlvbugao。zheishizhixiangduihuokechengbenlaishuolirunlvbugao,erhuokechengbengaoshiyinweitaiduodefengxiantouzilingyudeqianjinrudaojiaoyuxingye,wuxingzhongcuigaolehuokechengben。

  danduizibenfanglaishuo,gaotouru、pubiankuisundejumiankaoyanzhetamenduijiaoyujigoudenaixin。

满堂彩  zishenjiaoyutouzirenxuhuabiaoshi,jiaoyulingyudabufendesaidaojingguozheijiniandefazhanhoubeiyanzheng,jiaoyubenzhishangshigentouzixiangmaodunde——henduosaidaobaofakuai,yeyougaozengzhang,danbuyingli。

满堂彩  ciqianzuoguojiaoyutouzirendezhangxiaoleibiaoshi,touzijiaoyuqueshizanshijinrulediguqi,guanzhujiaoyulingyudezibenyiyousuojianshao,qieyouxiandezibenzaixiangtoubujigoujuji。youtongjishujuxianshi,jiaoyuxingye2019nianfasheng332qirongzishijian,bi2018niantongqijianshao47%,qiezheizhongrongzishijianjianshaodezhuangtaiyichixusannian。

  mianduidangxia,wangleirenwei,zibenhuanjinghuijinyibuehua,danyaogengjiajijidiqurongzi;ruguonabudaorongzi,yaoxiangbanfarangzijidexianjinliushixianzhengxianggundong,yinweishouzhuqiyexianjinliushizhongzhongzhizhong。

满堂彩  zaoxueshineng、duizibendexiyinlirijian,zaiyushangshiliaobujideyiqing,zaixianjiaoyujigoude“neixin”kongqianjiaolv。

  zhangxiaoleirenwei,shouyaorenwushijiadaxianshangzhaoshengdelidu,quebaoxianjinshourubizhengchangshuipingxiajiangdeshaoyixie。

  buguo,huiguijiaoyubenzhi,huiguiliangxingfazhanrengshijiaoyujigouzuixujiejuedewenti。

满堂彩  qianxindongfangzaixiancoopanxinquniandizaizijidegongzhonghaozhongxiedao: cong2019niankaishi,henduogongsiyijingbianchenglexiangkuaiyekuaibuqilaidejumian。2020nian,kenenghuiyougengduodegongsibiandegengman。“zhuiqiuguimoxiaoyingdeliuliangshougedemoxing,qishijiuhexiduyiyang,shangyin,yubabuneng。xianzaiyuelaiyueduogongsimeiqianxidule,youderendengsiyouderenqujiedu。xidudailaidekuanghuanbushizhendexuqiu,shihuanjue;jieduchenggonghuoxialaidezhuangtaicaishizhendexuqiu。”

  wangleishuo,shengchudehuishineixiezaijiaoyubenzhi、jiaoyuneirongfangmianzuodebijiaohaodejigou,wuluntamenshichunxianshangde,haishicongchuantongxianxiazhuanxingdaoxianshangde。

  zhangxiaoleiyerenwei,yiqingzhixia,rangjiazhangmentiyan、bijiaoyixia,zuizhongzuochushihezijidexuanze,yeshihaoshi。wujingtianze、youshenglietai,yiqiexianyoudejiaoyumoshi,douyinggaichongfenjingzheng,rangyonghuziyouxuanze,shichangjinxingshaixuan,zuizhonghuiduizhenggejiaoyuxingyedejinbuqidaotuidongzuoyong。

作者: 程婷 编辑: 辛欣

满堂彩zhongyangxinwenwangzhan  zhuanzhuqingshaonianlingyu

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