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在线教育机构频陷“裁员”风波 “存量年代”如何活下去?

2018-12-26 09:41:27 来源:满堂彩_满堂彩官网-老品牌最信誉
就教育而言,有业内人士指出,在冰火交织之下,教育领域公司分化、资金分化、人才分化加速;但另一方面行业内的融合也在加速,线上与线下教育机构互相学习、融合共生已是趋势。

  weilaiwangbeijing12yue26ridian(jizhe chengting)2019nian“yuebuzu”。zaiyingxinnianzhiji,yixiejiaoyujigouhaichuzai“caiyuan”dedongdangzhongmeihuanguojinglai。zheiyiniangaokaidizoudeshibushaojian,nianguanjiangzhi,gengpingtianlejishengaitan。

  jinnianyilai,buxia10jiazaixianjiaoyujigoucengxianru“caiyuan”fengbo。jiuzai12yue22riwan,haiyourenzaizhichangshejiaopingtaimaimaishangfatiexiangxiaohekejihanhua: “zuoyehezi,xiaohekeji,caiyuanjiushicaiyuan,n+1jiushigaijipingjungongzi。”

满堂彩  caiyuanshijianpinfadebeihou,shiyijishichangyouzengliangniandaijinrucunliangboyiniandai,jiaoyuxingyejinruxinyilundalangtaoshadangzhong,fenhuayuronghejiasujinxing,yichangdabianjuyiqiaorankaishi。

  屡陷风波的小盒科技

满堂彩  zai22rizhiqian,xiaohekeji(yuan“zuoyehezi”)yibeiduomingwangyoupuchu“daguimocaiyuan”。

  yourenzhengwei“zuoyeheziyuangong”dewangyouzaimaimaishangfatiecheng,“caiyuan40%,bianchengbuzhijiejiesan,fudaozhongxin、bdshizhongzaiqu”。yeyourenzhengweigaigongsiyuangongdewangyoubiaoshi“yihui20%,yihui40%,xianzai60%”。guanyuxiaohekejicaiyuandebili,wangyoushuofabuyi,dan“caiyuan”yishuozefeiwuzhongshengyou。

  

12yuezhongxunyilaimaimaishangchuxianyu“zuoyehezicaiyuan”xiangguandexinxi。

满堂彩  jiuzaijitianqian,duiyubeipucaiyuanyishi,xiaohekejiyixiangmeitihuiyingcheng,“gongsizhengchangdiaozhengyouhua”,danweigongbuyouhuadebili、bumenyuyuanyin。

  gongkaixinxixianshi,xiaohekejiyejibeijingzhishiyinxiangkejiyouxiangongsichengliyu2014nian,zhudak12hulianwangjiaoyu,zhuyaochanpinjizhinengtiku“zuoyehezi”。jinnian7yue18ri,zuoyehezixuanbuwanchengyoualibabalingtoude1.5yimeiyuandlunrongzi,bingzhengshigengmingwei“xiaohekeji”。

  shishishang,cong2019nian1yuekaishi,xiaohekejijiufengbobuduan,zaibeipucaiyuanzhiqian,jinglileweiguibeicha、jinxiaoshoucuodeng。

满堂彩  1yue,jiaoyububangongtingyinfa《guanyuyanjinyouhaiappjinruzhongxiaoxuexiaoyuandetongzhi》,yaoqiugedijianlixuexileiappjinxiaoyuanbeianshenchazhidu。suihoujiyouxiaoxicheng,“yizoujin7000suoxuexiao”de“zuoyehezi”lvxianwanchengzaizhongyangdianhuajiaoyuguandeshenhebeiangongzuo。danhenkuaishiqingfashengfanzhuan,zhongyangdianjiaoguanhuiyingmeitichenggaixiaoxiweibushixiaoxi,qiyehaichuyuzichajieduan。zheiqi“wulongshijian”dangshiyinfaguangfanguanzhu。

  2yuechu,quanguo“saohuangdafei”bangongshigongbudexinxixianshi,jiangxishengqinglilebaokuo“zuoyehezi”zaineide 15geweiguixuexileiapp。

  4yuedi,qichachashujuxianshi,zaixianjiaoyuchanpin“zuoyehezi”suoshugongsibeijingzhishiyinxiangkejiyouxiangongsifashenggudongbiangeng,liuqiangdongyijiqikonggu50%dedongchentouzikongguyouxiangongsituichu。suiji,zheiyixiaoxiyinqiyouyinlaibushaoguanzhu。

  zhengyinruci,jinnian7yuezuoyehezigengmingyishibeiyeneirenshidiaokanyou“chongxi”yiwei。

满堂彩  buguo,gengmingsihuyebuyiweizhe“shilaiyunzhuan”。

满堂彩  zaiappjinxiaoyuzuhou,wanchenggengmingdezuoyeheziyuciqian“zhugong”xiaoneidetongxingyiyang,kaishilezhuanxingzhilu。2019nianshujiakaishi,xiaohekejidalituitigongzhongxiaoxuezaixianzhibokedechanpin“xiaoheketang”app。

  zhuanxingdechengxiaoruhe,muqianwaijieshangbukezhi。danjinriyinbeipudamianjicaiyuan,xiaohekejizaixianyulunxuanwo。

  “裁员潮”中的在线教育

  fangyandao2019nianquannianlaikan,xiaohekeji“caiyuan”bingfeigeli。

满堂彩  juweilaiwangjizhechubutongji,zheiyinianzhishaoyou10jiazaixianjiaoyujigou(huoshezaixianjiaoyuqiye)beichuan“caiyuan”,qizhongbufayeneizhimingjiaoyujigou。

  jinnian1yue,youxiaoxicheng,kedaxunfeizhengzaicaiyuan,jiaoyubumensicicibeiyouhuadezhongdianbumen。xiaoxihaicheng,cicikedaxunfeicaiqulefeizhengguidelizhibuchangliucheng,huoshitongguodacabianqiudexingshilaijinxingrenyuandeyouhua,yizuidalidujieshengpeichangzhichu。

  1yue31ri,kedaxunfeifabuyouguancaiyuanchuanwendechengqinggonggao,chengkedaxunfeizhendui2018nianniandukaohejixiaozai2019nian1yuejinxingderenyuanyouhuadiaozheng,shejidaodeyuangongshuliangdiyuzhengshibianzhiyuangongzongshude5%。

  3yue,shangzaishangshituzhongdehujiangbeipu“gongsidaguimocaiyuanjishangshiduiduxieyishibai”。

  hujiangdexiangguanhuiyingzhongcheng,“mianduijingjihandong,gongsiweigaishanyewujibenmian,zaibuyingxiangyonghuxuexitiyandeqiantixia,jinqizhenduikuisunyewuxianjinxingleyouhuayuhebing,jinyibujiaqiangzengshoujianzhilidu,tishengkangfengxianheduijiezibenshichangnengli,jixiaokaohejigangweiyouhuashigongsichangguidongzuo。”

  tongzai3yue,agushangshigongsihongtaogufenqixiadeshenzhenshiqianhaihongtaojiaoyukejiyouxiangongsihaidianfengongsibeipu3yue1rikaishi,gaigongsiyuangongbeiluxuyuetan,bingzaitanhuazhongbeigaozhigongsijijiangguanbi,yuangongkeyixuanze“zhuangang”。guochengzhong,gongsideyouxiezuofayinqiyuangongbuman,beizhibianxiangcaiyuan。

满堂彩  suihoude4yuechu,jinritoutiaomugongsifuhuadezaixianshaoeryingyujigougogokidbeipuzhengzaicaiyuan。gogokidduicihuiyingcheng: “muqiangogokidzhengchuyujixiaoji,gongzuoherenyuandeyouhuadiaozhengshuyuzhengchangfanweinei,‘xiaoshoutuanduidabilicaiyuan’xiaoxibushi。”

  8yue9ri,zaixianyupeijigoumengtajiaoyudeguanfanggongzhonghaofabu《zhijiazhangdedaoqianxin!》,xuanbujiriqizantingyingye。gonggaozhonghaitidao,“jinnian4yue、6yue、7yuemantangcaiyeduocichangshijiegoudiaozheng,yewuyouhua,danyouyuzijinlianwenti,jishicaiyuan70%yishangyiranhuitianfashu!”

  9yue,youbaodaocheng,yuerwangzhanshequbaobaoshu“caiyuan30%、liuliangsuoshui、chuangshirenchuzou”。suihou,baobaoshuzaixiangguanhuiyingzhongfourenledaguimocaiyuan,cheng“gongsipeiheyewufazhanzuozuzhishengjihuiyouzhengchangderencailiudong,muqiangongsirengzaijijizhaolanjishu、shangyedenglingyugaojirencai。”

  10yue,youxiaoxicheng,yingyuzaixianxuexipingtailangbowangbeipuxianrucaiyuanqianxinjiufen,50yuminglangbowangqianyuangong,luxudaobeijingshihaidianqulaodongzhongcaiweiyuanhuishenqingzhongcai,jititaoxin。

  11yue,zaixianshaoeryingyujigouvipkidyiduyebeichuandafucaiyuan,youbaodaochengqicaiyuanguimoda15-20%。vipkidduicihuiyingcheng,baodaoyanzhongshishi。

  tongyue,zaixianshaoerbianchengjigouxiguachuangkeyebeipudaguimocaiyuan,bingyinciyidudengshangzhihurebang。

满堂彩  duici,xiguachuangkehuiyingmeiticheng,ciweijujiaoyewujinxingdezhengchangjiegoudiaozheng,renyuandiaozhengbilizai15%zuoyou,jianjiequerenlecaiyuanxinxishushi。

  jiaoyulingyurencaimantangcaijigoucailujinnianshangbanchujude2019jiaoyuqiyeyongrenqushibaogaoxianshi,zaicandiaode383jiaqiyezhong,you12.79%deqiyeyoucaiyuanjihua;zaiyoucaiyuanjihuadeqiyedangzhong,you30%qiyeshiyinrenyuanmoweitaotaiyouquantuidongzuo,70%qiyeshiqueshiyouyidingrenyuancaijian。

  

满堂彩2019jiaoyuqiyeyongrenqushibaogaozhongyouguan“caiyuan”neirongdefenxi。

  寒冬下的分化与融合

满堂彩  guanyu“caiyuan”yuanyin,shangshudabufenzaixianjiaoyujigoudeshuofashi“zhengchangjiegoudiaozheng”huorenyuan、yewu“youhua”。beihouyuanyinzewuwaihuzaixianjiaoyuhuokechengbengao、dasikuozhangxia,guimobuyingliwentituxian。

满堂彩  neiyouzhixia,waibuhuanjingzhongzibenquleng,yifangmianmataixiaoyingmingxian,zibenxiangtoubujigoujuji;lingyifangmianyuelaiyueduodezhongxiaojigouzaoyurongzinan。

满堂彩  youyeneiwenzhangrenwei,mianduihulianwanghonglixiaoshiyuchixudezibenhandong,yixiezhongxiaozaixianjiaoyujigouzhineng“dengsi”,erdajigoumianduizhebubujinbidejingzhengduishou,bugansuojiankenengweigongsidailaiyewuzengzhangdetouru,zhinengcaiyuan。

满堂彩  shenzhi,zheiyigu“caiyuanchao”zaoyibeiyujian。

  zaozaiquniandongtian,zibenhandonglailindeshengyinjiuciqibifu。dangshi,yidonghulianwangjiaoyujijinchuangshihehuorenweichidaokunzaijieshouweilaiwangjizhecaifangshizhichu,guojiaduijiaoyulingyujianguanquyanshiqushi,“zaishichangkuozhangde‘shoujiao’beishuanzhu,errengongchengbenjugaobuxia、jishuchengben、yanfachengbengaoqideqingkuangxia,hulianwangjiaoyuqiyehuoxulixiayiluncaiyuandachaobuyuanle。”

满堂彩  buguo,zaixianjiaoyujinruxipaijieduanweibijiushihuaishi。

满堂彩  yulewanceoliubinliriqianzaijieshouweilaiwangjizhecaifangshizhichu,xingyekaishixipaiyejiangshijiaoyuxingyehuiguidaoyigexiangduilengjingzhuangtaideyigehaodekaishi。dangzibenhejiaoyuxingyehuiguilengjing、huiguilixing,jiaoyuxingyecainenghuiguijiaoyuziben、jiankangfazhan。

满堂彩  dangxia,“gaozhuqiang、guangjiliang、huanchengwang”chengweihandongshengcunfaze,xuejianchengben、kaiyuanjieliuchengweihenduojigoudebuerxuanze。

满堂彩  yuzhitongshi,yixiexinqushizhengqiaoranxingcheng。

  taihezibenhehuorenjiangkebujiuqianzaiyichangfenghuizhongzhichu,zhongguodeyijishichangzhengchuzaiguoqu10nianlaidedisigexiaxingzhouqi,yijishichangyijinggaobielezengliangniandai,jinrucunliangboyideniandai。

  jiangkerenwei,dangqiandiyuanjingjidebuquedingjiada、honglichujin、yixiechanyedaolegengtideguaidian,wulunshizaizichancehaishizijince,shichangdouzaijiasuxipaichuqing。“guoquzhongguodechuangyechuangxinzhuyaolaiziyuyicduan、xiaofeiduanweizhudemoshichuangxin,chuxianledaliangdedujiaoshougongsiyujutou,danjintianzheiyidianyinggaijieshule。”

  jiujiaoyueryan,youyeneirenshizhichu,zaibinghuojiaozhizhixia,jiaoyulingyugongsifenhua、zijinfenhua、rencaifenhuajiasu;danlingyifangmianxingyeneiderongheyezaijiasu,xianshangyuxianxiajiaoyujigouhuxiangxuexi、ronghegongshengyishiqushi。

  duiyingde,lingyigequshishi,jiaoyuxingyedeliangjifenhuariyimingxian。

  “haodegongsijingguoruogannian,shenzhijishiniandechendianchengweishangshiqiye,chixuzengzhang;erfukuadeqiyejibianshiduanshijianneizengzhangxunsu,henkenengxiaowangdesudutongyanghenkuai。”pintuzibenchuangshirenwangleiriqianzaiyipianfenxiwenzhangzhongzhichu,weilaijiaoyuxingyedegejuhenkenengshipingguohedexingtai,toubudejigoumataixiaoyingzengqiang,zaijubushichanghuozhexifenlingyuchengweilongduanguatou;yeyouxiangdangyibufenjigoujiangtongguoxiaoermeidezhuangtaichixucunhuo,suiranwufaguimohua,dankeyizhaodaozijidelizuzhidian。erzhongjiantaideqiyehuozhebeijutoutunshi,huozhezhujianxiaowang。

  wangleirenwei,zaihandonglixuyaobaotuanqunuan,youqishizhongxiaojigou,yaotongguoguangfandehezuojinxingxingyeziyuandezhenghe,xingchengkeyizishengzengzhangdeshengtai。“dalangtaosha,jiazhiweiwang,cunhuoxialaidecaishijinzi。”

作者: 程婷 编辑: 瞿凯侠

zhongyangxinwenwangzhan  zhuanzhuqingshaonianlingyu

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