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蓝海争夺战: 教育机构遇“下沉”危机

2018-12-16 10:28:35 来源:满堂彩_满堂彩官网-老品牌最信誉
随着教育行业各赛道竞争日益激烈,一二线城市的市场渐近饱和,一些教育企业选择下沉到二三四线城市,以期抢夺更大体量的新市场。

满堂彩  weilaiwangbeijing12yue16ridian(jizhe yangpeiying)huikan2019nianzhenggexiaofeishichang,“xiachen”shiraobukaideguanjianci。jingjifazhandaoxianjieduan,sansixianchengshidexiaofeixuqiubeishifangxingchengyipianxinlanhaishichang。zhibuguozaijinliangniandezhaduiyongruxia,lanhaibulan。danheyierxianchengshixiangbi,bijinghailiuyouyisikongjian,youhuoqiyefenfenzuochuxiachendongzuo。dancongjieguolaikan,xiachenyefei“yizhaoxian”,mangmuxiachenkuozhangfanertiqianchufaleweijidaolai: zijinlianbengduanzhizhibidian。

  

ziliaotu。weilaiwangjizhe zhangbingqing she

  zuijinshengxiandianshangdailuobuchuanchuzijinliankenengduanliedexiaoxishoudaoguanzhu,houlaiyouxiaoxichengdailuobudebaijiamendianhuifuyunying,danrengmeiyouxiaosanshichangyilv。ciqian,shengxianshichangshangduojiajigouxiangjipuchuguandiantingyedexiaoxi。erzaijiaoyuxiaofeishichang,zheiyangdexianxiangbingbushaojian。

满堂彩  suizhejiaoyuxingyegesaidaojingzhengriyijilie,yierxianchengshideshichangjianjinbaohe,yixiejiaoyuqiyexuanzexiachendaoersansixianchengshi,yiqiqiangduogengdatiliangdexinshichang。

  raner,daduoshujiaoyujigouzaixiachenshichangdeyunyingmoshi、huokechengben、wendingyingli、guimohuadengfangmianhaiweiqudeshizhixingtupo,douzaizuogezhongtansuoheshiyan,zhengduosansixianchengshidejiaoyushichangxuyaogengjianaixin、jinshen、zhuanyedewanjia。

  扩张太快

  congshengxianxiaofeishichangdaojiaoyuxiaofeishichang,guandian、tingyedexiaoxixiangjibaochu,sihuyinzhenglemangmukuozhangzhinengzishieguo。chuxianbaolei、bidian、paoludengweijidejiaoyupeixunjigouyejieyu“fengkuangkuozhang”youguan。

  cong2017nianguanmenpaoludexiaomaguohe、xingkongqinxingdaojinniantingzhiyunyingdechengzhangbao、shawengshaoeryingyu、weiboyingyudeng,doushimangmu、kuaisukuozhangdaozhilezijinlianduanlie。

  yilaopaijigouweiboyingyuweili,2011nian,weiboyingyuchuangshiren“gaojiasanxiongdi”zhiyigaosihai,dangnianrenweiboyingyuzongbufuxiaozhang,cenggongkaibiaoshi,“weibojianghuijixuzaibeishangguangshenjingyudengyixianchengshijinxingshidufazhan,yanshendaosansixianchengshi。”

满堂彩  raner,cong2015nianjiubeichuanchudabufenjigoukaishichuyukuisunzhuangtaideweiboyingyuwushikuisunwenti,bingweitingxiakuozhangdebufa,fanershikaiqile“baimichongci”。

  2016nian,shangxianzaixianyiduiyiyingyupeixun“weibohaiyingyu”,weiboyingyudebantutuozhanzhiquanguo62gechengshi,kaibanle142suopeixunzhongxin,fugaixianshang、xianxia、chengren、shaoer、youxuedengduogeyingyujiaoyulingyu。mangmukuodaguimohepinlei,shenmedouxiangzuo,quemenmendoubujing。

  zaixingyenei,jiaoyuqiyewangwangduikuaisudekuozhangnengliyinyiweihao,bingjiangcizuoweizhanlvemubiao。nianchu,zaixianshaoeryingyujigou51talkqidong“qianchengjihua”,tichujinnianlizhengfugai1000zuoxianjiyishangchengshi。shaoerbianchengsaidaodebianchengmaotuichu“baichengqiandian”jihua,yuxianxiajigou“jiameng”hezuo,qilianhechuangshirenjianceolitianchibiaoshi,zai2019niannengyou1000jiaxianxiashitidiankaizhanbianchengmaodekecheng。erzuijin,bianchengmaodejiamengshangliyishousunxiaoxibuduanchuanchu,jiamengmoshishoudaozhiyi。

满堂彩  yijiazaixianyingyujigoudeshichangburenshicheng,“zuoweihulianwangqiye,xuyaobuduandekuozhang,youlianghaodezengzhang,baxueyuanshuliang、guimozuoshangqu,cainengyourongzijinlai。”

满堂彩  dandangqianxingshixiazibenyuelaiyuelixing,rongzinanjinlaiyeyichengweiyazaijiaoyuxingyedeyizuodashan。《2019nianduzaixianjiaoyuxingyedashujubaogao》xianshi,2019nianchuzhi10yuemojiaoyuxingyegongfashengle263qitourongzishijian,chuquweipiludejinebufen,gongjizonge166.91yiyuan。xiangbi2018niantongqi548qideshue,suoshuilejinyibandeshuliang。

  kunjingzhixiayougongsizhongyuchengbuxiaqule。weiboyingyuchuangshirengaoweiyuzaixiangweiboyingyuzongbujishanghaizhongxinyuangongfachudegongkaixinzhong,tanyanchengyinrongzibushundaozhizijinlianduanlie。

  zheisihuyinzhenglegensheixueceochenxiangdongdetihui,“ruguoyijiagongsizhibaguimofangzaidiyiweishi,congquanshijiefanweilaikan,jibenmeiyouchenggongdexianli。yijiahaogongsihuizaiqiangdiaoguimodetongshi,gengduoqiangdiaoyouxiaozengzhanghelirunzengzhang,baokuomeiyigeyuangongderenjunchuangshou、renjunchuanglidezengzhang。ruguogongsizhishixianxingguimozengzhang,ermeiyoudailaineibuzuzhidexiaoyizengzhang,shijianzuizhongjianghuijitayijihenhendeerguang。”

  模式不成熟

  chulemangmukuozhangwenti,waijieduiyudailuobudemoshiyeyouzhuduotaolunheyiwen。youfenxiwenzhangzhichu,rangdailuobuxianrujiaodafengbodeshihehuorenjiamengmoshi,zheishizaimoshibuchengshudeqingkuangxiajiyuqiuchengdebiaoxian。wufeishixiangyonghulianwangdeliuliangsiweihejinrongshouduanlaimibumoshidebuzu。kexi,ruomoshizhashi,zehulianwanghejinrongsiweizeshiruhutianyi,fouze,zeshiyinzhenzhike。

  zheiyangdekaowen,duiyuzoujiamengmoshidezaixianjiaoyuqiyelaishuotongyangshiyong。duiyuxuyaomangongfudejiaoyuxingyelaishuo,zheiyitediangengweimingxian。

  “youyushichangjingzhengjiliehegongsijingyingbushan,bengongsigenju《gongsifa》dengxiangguanfalvfaguichengxujinruneibuqingsuanyupochanliucheng,mantangcaisijiangquanlipeihezhengfubumenjinliandunhaomeiyouhaowankechengdejiazhang,nuliweijiazhanganpaiqitaxingshihetujingdeshangkefangan。”2019nian3yue15ri,cengnvshi(huaming)shoudaoleshawengshaoeryingyufajijiazhangdepochantongzhi。

满堂彩  shawengshaoeryingyudejiamengshangcheng,shawengtigongdehouxumantangcaiyizhibeishougoubing,zhuyaojizhongzaishiziwenti,zaijiamengzhiqian,shawengxiangjiamengshangjieshaoketigongoumeiwaijiaohefeimuyuwaijiao,jiamenghoulaoshiquechichibunengdaogangrenjiao,shixueshengwukekeshang。

满堂彩  “henduojiamengdiandelaobandenenglibuzuyiyunyingjiamengdian。”youyeneirenshijieshouweilaiwangjizhecaifangshishuo,xiangjiaoyierxianchengshi,sansixianchengshidejiaoshiheguanlirencaikuifashizhiyuejiaoyuqiyezuidadepingjing。duiyuzaixianjiaoyuqiyelaishuo,shejidaojiaoyan、xiaoshou、peixun、guanlidengzhuduohuanjie,sansixianchengshidegefangziyuanqueshi,yonghugengyilaiyukoubeichuanboyushurentuijian,zaihuokefangmianxuyaofuchugenggaodetuiguangchengben。yaozaiduanshijianneixunsupukaishichangqueshihenyounandu。

  duiyuxiachenshichangdefangshi,jiaoyujigouyoudeshuchuneironghemantangcai,youdezijiquxianxiakaidian,youdecaiqujiamengmoshi,zaiyewuxingtaishang,gejiahaizaichangshibutongdetansuo。

  aixuexijiaoyu(yuangaosijiaoyu)jianchitobzhanlve,qizhanlvetouzibufuzerenliuniankangrenwei,shuangshimoshizaisansixianchengshishigehaojihui,conggongjixiaolvweidulaikan,shuangshimoshijiaoxuexiaoguohao,zhifuchengbendi,cuoweijingzhengrengyoujihui,xiachenshigehenpipeideshichang。

  danyinshuangshimoshixuyaozaijishu、guanli、jiaoshipeixundengduofangmianyouhuabaozhengjiaoxuexiaoguo,qiyezaishijiyunyingzhonghennandadaogaoxiaoyunzuo。jinnianqiujigaosijiaoyuyoutuichushuangshi“aihaoke”。

满堂彩  congjinnianyiyuefenkaishizuoxiachenshichangtansuodebianchengmaolianhechuangshirenjianceolitianchijinrizaiyeneifenxiangzhongtoulu,“yikaishimantangcaichangshiyongxianshanglaidaxiachenshichang,houlaimantangcaiyehenduanzanchangshiguoshuangshi,danyigeyuezuoyoujiubeifoujuediaole,bingbushineimelixiang。mantangcaiyeyongguoxianxiaxiaoban、xianshangxianxiajiehe、aishuangshi。zuizhongxuanleaishuangshizuoweizhihoufazhandezhongdian”,litianchicheng,muqianbianchengmaohaimeiyouzhaodaoqueqiedezuiyouyewuxingtai。

  伪需求和真市场

满堂彩  qianzhanchanyeyanjiuyuanshujuxianshi,muqianzhongguozaixianjiaoyuyonghuzhuyaofenbuzaierxian、sixianjiyixiachengshi,liangzhe2018nianyonghuzhanbifenbiegaoda31.1%he34.7%。ciwai,zaierxianchengshiyonghuzhanbixiahuadetongshi,sanxianjiyixiachengshiyonghuzhanbixianzhutisheng,zaixianjiaoyuchengxianshichangxiachendedianxingtezheng。

  shujuxianshi,guangdadesansixianchengshiyongyoubiyierxianchengshigengdadeshichangkaifaqianlihekongjian。duiyugesaidaojingzhengjiliedezaixianjiaoyuqiyelaishuo,yaoxunqiuxinzengkehuqun,zuochushouzibenqinglaidexinzengzhangdian,xiachenshichangshidangxiahenduoqiyebiranyaozoudelu。

  danzaicongshibianchengjiaoyuyixianshichangrenyuanliujinpingkanlai,zaishaoerbianchengsaidao,qiyesuoshuodesansixianchengshidexuqiucunzaiweixuqiu。

  tafenxicheng,yinweishaoerbianchengjiaoyubingfeigangxu,sansixianchengshidejiatingjiaoyuxiaofeishuipingxiangduijiaodi,zhenduik12debianchengkechengneirongjibenshijichujishu,chuyuchujikechengjieduan,bingbuhangainenggoupeiyanghaizifaxianwentihejiejuewentidenenglideneirong,daozhiyonghuxuexihoumeiyoushizhixingdechengguo,zhinengkaozhexuanchuanyingxiaodadongjiazhang,laicijichongdongxingxiaofei。

  “zheiyezaiyidingchengdushangdaozhilechanpinzuodebuxing,yinweidabufendeyunyinghuafeizaileruhedadongjiazhangfufei,erbushijiaoxueshengxueshenmezhishi。”

满堂彩  liujinpingshuo,jiaoyushizuijiangjiugongsheng、shengtaidexingye,jiaoyuqiyexiachenshiyaozuodaodingweiyonghuxuqiu、ziyuantouru、peiyangyonghu、yonghuchuangzaojiazhixingchengyigeliangxingdegongshengshengtai,danxianzaiyixiejiaoyuqiyezuodeshidingweiyonghu、ziyuantuiguang、zhaquyonghujiazhi、yonghuliushi,bingbuliyuqiyejiankangfazhan。

  erzaiyunyingmoshishang,youfenxirenwei,jinjinjiangyixianchengshideyunyingmoshizhaobanzhisansixianxianchengshiyebingbuheshi。butongdifangdeshichanghuanjingchayixingjiaoda,zaiyouxiediquxingchenglianghaodeyunyingmoshidanbingbuyidingshiheqitadiqu。zheiyexuyaozaixianjiaoyujigoujinyibutansuo。

作者: 杨佩颖 编辑: 瞿凯侠

zhongyangxinwenwangzhan  zhuanzhuqingshaonianlingyu

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